LUCKY JERSEY
by Tide
We convinced thousands of superstitious fans to wash their lucky jerseys with Tide hygienic clean.
A collaboration between Leo Burnett Chicago and Saatchi NY.
MY ROLE: Executive Creative Diretor at Leo Burnett Chicago
AWARDS AND RECOGNITION:
Cannes Lions: 1 Silver, 5 Shortlist
One Show: 3 Merit, 4 Shortlist
Adage: Editor's Pick
